Brand Rabbit
An homage to Benjamin Bunny, my first pet, who broke my heart when he was taken away–by a fox. I’m Michelle Madden. I create brand content that lingers in a customer’s mind, well after the encounter has ended. I weave business strategy, (I’m a Harvard MBA, former Bain Consultant and CMO) with exceptional writing ability that earned me a Webby nomination.
What your brand needs is a story.
Let’s tell it.
Thank you so much for your patience, focus and enthusiasm. Our whole team feels so empowered and clear now, thanks to your guidance. You rock!!
Mike Duffy, CEO World Chef & Emmy-Award winning Producer
You showed us why our entire branding direction was misaligned and did it in a way that was thoroughly supportive and productively challenging. The result was a strategic shift that saved us years of heading in the wrong direction.
John W. , Founder & CEO
Fantastic work. You really “get” our brand and where we want to go…
Drew Sanocki, CEO PostPilot
Companies I’ve Worked With
Capabilities
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Maybe it’s advice on logo, name and taglines that you’re looking for, or a deeper dive into positioning, audience personas etc. Take your brand to the next level or freshen up a stale brand, by rethinking your identity.
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We do it all… website copy, white papers, content creation for emails and blog, campaign creation … Anything that requires a deep understanding of your brand, combined with words to support it, we do it.
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Need an investor presentation? A new sales deck? Other collateral? Get a boost from us, so you can look and sound, as smart as you know you are.
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When you need to go beyond brand and explore new markets, new audiences, or pivot your brand, then you’ve come to the right place. We will do more expansive work to explore broader strategic issues and make recommendations to turbo charge the company.
About
Hi, I’m Michelle Madden, a Harvard MBA and internationally recognized business woman, with deep branding expertise and exceptional writing ability (Webby-nominated writer.) I began my career with Bain&Company, moving on to hold Chief Marketing roles with both B2B and B2B companies. I have worked with large global brands as well as early stage lifestyle and fashion brands. I start with a brand’s strategic goals and then create content spanning all forms of communication (website, blog, email, social, print) to catapult it into the mind, hearts and wallets of consumers.
