Brand Rabbit was founded by Michelle Madden - a Harvard MBA and internationally recognized business woman and branding expert. She began her career with Bain&Company, moving on to hold Chief Marketing roles in both consumer and B2B. She has worked with Procter&Gamble, PepsiCo, HuffPost, Afiniti AI and other global brands. She launched a Webby-Award nominated wellness blog, The Sweet Beet, which also earned Saveur’s Magazine, top food blog award.