Brand Rabbit is a strategic branding agency. We create content and experiences that linger in one’s mind, well after the encounter has ended.

What your brand needs is a story. Let’s tell it.

Thank you so much for your patience, focus and enthusiasm. Our whole team feels so empowered and clear now, thanks to your guidance. You rock!!

Mike Duffy, CEO World Chef & Emmy-Award winning Producer

You showed us why our entire branding direction was misaligned and did it in a way that was thoroughly supportive and productively challenging. The result was a strategic shift that saved us years of heading in the wrong direction.

John W. , Founder & CEO

Fantastic work. You really “get” our brand and where we want to go…

Drew Sanocki, CEO PostPilot

Companies We’ve Worked With

Our Capabilities

  • We execute a “360 Review” of fifteen brand touch points including: identity, website, social, newsletter, landing pages etc, and finish with a Score Card using 4 key brand elements. Armed with the knowledge of your strengths and challenges, we can then work with you on optimizing each element.

  • If you’re investing in or acquiring a company you’ll need an objective assessment of the brand’s strength’s and weaknesses. We do a deep dive/ full audit and score the brand across 15 dimensions and 4 key criteria. With this information, you can make a more informed decision about the value of the brand and it’s fit in your portfolio.

  • Maybe it’s advice on logo, name and taglines that you’re looking for, or a deeper dive into positioning, audience personas etc. Take your brand to the next level or freshen up a stale brand, by rethinking your identity.

  • Following a brand diagnostic, we will make recommendations on website, social etc, including full execution on rewriting the web copy. We can also advice and execute on content creation for emails and blogs as well as social presence.

  • Need an investor presentation? A new sales deck? Other collateral? Get a boost from us, so you can look and sound, as smart as you know you are.

  • When you need to go beyond brand and explore new markets, new audiences, or pivot your brand, then you’ve come to the right place. We will do more expansive work to explore broader strategic issues and make recommendations to turbo charge the company.

About Brand Rabbit

Brand Rabbit was founded by Michelle Madden - a Harvard MBA and internationally recognized business woman and branding expert. She began her career with Bain&Company, moving on to hold Chief Marketing roles in both consumer and B2B. She has worked with Procter&Gamble and PepsiCo and other global brands. She founded a Webby Award-nominated wellness blog, and published extensively on HuffPo.

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